INTEGRATED LINKAGES TO THE SUSTAINABILITY OF DINOYO CERAMIC VILLAGE, MALANG
DOI:
https://doi.org/10.21776/ub.jiae.2021.009.01.2Keywords:
Dinoyo ceramic village, online social media, online media partnership, marketing strategyAbstract
Dinoyo is a ceramic handicraft center in Malang City. The cultural potential of the Dinoyo people, especially ceramic craftsmen, which has survived to this day is one of the fulcrums for cultural preservation efforts. The purpose of this research is to create a marketing strategy, to improve the sustainability of the Dinoyo Ceramic Village both in terms of production and function of the village as a center for literacy and cultural preservation in Malang City and one of them is through the optimization of promotional media to increase sales and support promotional events in Dinoyo Ceramic Village. The method used in this research is descriptive qualitative structured interviews. The results showed that the dinoyo ceramic village had not made good use of the marketing strategy so that it needed optimization of online media partnerships and the use of online social media. Thus this research contributes to increasing the competitiveness of dinoyo ceramics in order to improve community welfare.References
Ahmad, D., Ariessanti, H. D., & Awaliyah, K. (2017). Implementation of E-Commerce Website to Increase Online Sales of Case Study of Baby Wise BSD Tangerang. Aptisi Transactions on Management (ATM), 1(1), 11–16. https://doi.org/10.33050/atm.v1i1.680
Ahyuna, Hamzah, M. D., & HM, M. N. (2013). Pemanfaatan Internet Sebagai Media Promosi Pemasaran. Jurnal Komunikasi KAREBA, 2(1), 30–40. http://journal.unhas.ac.id/index.php/kareba/article/view/346
Akbar, N. F. (2013). Pengembangan Kampung Wisata (Studi Tentang Pengembangan Sentra Keramik Dinoyo Menjadi Kampung Wisata Di Kelurahan Dinoyo, Kecamatan Lowokwaru, Kota Malang). Jurnal Administrasi Publik, 1(8).
Aksa, Y. A. D. (2018). Media konvensional & sosialisasi pemerintah desa. Jurnal Makna, 3(2), 1–18.
Alfrian, G. R., & Pitaloka, E. (2020). Strategi Usaha Mikro, KEcil, dan Menengah (UKM) Bertahan pada Kondisi Pandemik Covid 19 di Indonesia. Seminar Nasional Terapan Riset Inovatif (SENTRINOV) Ke-6, 6(2), 139–146.
Aliyani Firdaus, S., Fadilah Ilham, I., Putri Aqidah, L., Aliyani Firdaus, S., Agung Dwi Astuti, S., & Buchori, I. (2020). Strategi UMKM untuk Meningkatkan Perekonomian selama Pandemi Covid-19 pada saat New Normal. OECONOMICUS Journal of Economics, 5(1), 46–62. https://doi.org/10.15642/oje.2020.5.1.46-62
Ames, M., & Naaman, M. (2007). Why we tag: Motivations for annotation in mobile and online media. Conference on Human Factors in Computing Systems - Proceedings, 971–980. https://doi.org/10.1145/1240624.1240772
Amri, A. (2020). Dampak Covid-19 Terhadap UMKM di Indonesia. Jurnal Brand, 2(1), 147–153.
Angraeni, Baharuddin, & Mattalatta. (2019). Jurnal Mirai Management Jurnal Mirai Management. Jurnal Mirai Managemnt, 4(2), 122–136. https://journal.stieamkop.ac.id/index.php/mirai
Anista, J. S. A. (2018). Peran Paguyuban Industri Keramik Dinoyo Kota Malang Dalam Peningkatan Inovasi Produk (Tinjauan Ekonomi Islam). Tesis. Magister Ekonomi Syariah. Universitas Islam Negeri Maulana Malik Ibrahim. Malang.
Bachri, B. S. (2010). Meyakinkan Validitas Data Melalui Triangulasi Pada Penelitian Kualitatif. Teknologi Pendidikan, 10, 46–62.
Cahyo, M. R. D., & Candiwan, C. (2020). Analysis and Design of Sales Information System on Web-Based E-Commerce in Yoga Farm Catfish Breeding Business Using UML. Jurnal Media Informatika Budidarma, 4(3), 683. https://doi.org/10.30865/mib.v4i3.2106
Dellia Mila Vernia, Widiyarto, S., Dwi Narsih, Mu’thia Mubashira, & Leni Tiwinyanti. (2020). Sosialisasi Dan Pembekalan Strategi Pemasaran Produk Olahan Pisang Pada Siswa Pondok. Jurnal Pengabdian UntukMu NegeRI, 4(1), 125–128. https://doi.org/10.37859/jpumri.v4i1.1919
Domingues, P., Nogueira, R., Francisco, J. C., & Frade, M. (2020). Post-mortem digital forensic artifacts of TikTok Android App. ACM International Conference Proceeding Series, August. https://doi.org/10.1145/3407023.3409203
Fadly, H. D., & Sutama. (2020). Membangun pemasaran online dan digital branding ditengah pandemi covid-19. Jurnal Ecoment Global : Kajian Bisnis Dan Management, 5, 213–222.
Hanifah, S., Sarpingah, S., & Putra, Y. (2020). The Effect of Level of Education, Accounting Knowledge, and Utilization Of Information Technology Toward Quality The Quality of MSME’s Financial Reports. April. https://doi.org/10.4108/eai.3-2-2020.163573
Hardilawati, W. laura. (2020). Strategi Bertahan UMKM di Tengah Pandemi Covid-19. Jurnal Akuntansi Dan Ekonomika, 10(1), 89–98. https://doi.org/10.37859/jae.v10i1.1934
Indirhastuti, M. R. T. sasongko; P. (2019). Meningkatkan Keunggulan Bersaing Produk Melalui Inovasi Dan Orientasi Pasar Pada Usaha Sektor Industri Kreatif Di Kota Malang. JurnalEKBIS, 20(1), 1194–1205.
Jamaludin, Y. N. (2017). Visualisasi Seni Keramik Karya F. Widayanto. Pantun, 2(2), 150–158. https://jurnal.isbi.ac.id/index.php/pantun/article/view/764
Lubis, D. I. D. R. H. (2017). Pengaruh Citra Merek dan Harga terhadap Keputusan Pembelian pada Sekolah Tinggi Ilmu Manajemen Sukma Medan. Dictionary of Statistics & Methodology, 5(1), 15–24. https://doi.org/10.4135/9781412983907.n1598
Mashadi, M., Nurachmad, E., & Mulyana, M. (2019). Analisis Deskriptif Penilaian Website Perguruan Tinggi. JAS-PT (Jurnal Analisis Sistem Pendidikan Tinggi Indonesia), 3(2), 97. https://doi.org/10.36339/jaspt.v3i2.278
Nurdiani, N. (2014). Teknik Sampling Snowball dalam Penelitian Lapangan. ComTech: Computer, Mathematics and Engineering Applications, 5(2), 1110. https://doi.org/10.21512/comtech.v5i2.2427
Permatasari, A., & Kuswadi, E. (2017). The Impact of Social Media on Consumers ’ Purchase Intention : A Study of Ecommerce Sites in Jakarta , Indonesia The Impact of Social Media on Consumers ’ Purchase Intention : A Study of Ecommerce Sites in Jakarta , Indonesia. Review of Integrative Business and Economics Research, 6(1), 321–335.
Ponimin, P. (2018). Diversifikasi Desain Produk Sentra Keramik Dinoyo Bersumber Ide Budaya Lokal Malang. Bahasa Dan Seni : Jurnal Bahasa, Sastra, Seni, Dan Pengajarannya, 46(1), 111–123. https://doi.org/10.17977/um015v46i12018p111
Purwanto, A. (2015). Modal Budaya dan Modal Sosial dalam Industri Seni Kerajinan Keramik. MASYARAKAT: Jurnal Sosiologi, 18(2). https://doi.org/10.7454/mjs.v18i2.3727
Qorib, F., & Syahida, A. R. (2018). Pola Komunikasi Pariwisata Pengrajin Keramik Di Kelurahan Dinoyo Kota Malang. Reformasi, 8(2), 151. https://doi.org/10.33366/rfr.v8i2.1102
Robie, D. (2000). Spicol Daily : A Pacific Media Partnership Case Study. 1(8), 34–41.
Suci, Y. R., Tinggi, S., & Ekonomi, I. (2017). Perkembangan UMKM (Usaha Mikro Kecil Menengah) di Indonesia. Jurnal Ilmiah Fakultasi Ekonomi, 6(1), 51–58.
Sukiarti, L., H, L. B., & Haryono, A. T. (2016). Pengaruh Citra Merek, Sikap Merek, Kesadaran Merek dan Kualitas Merek terhadap Ekuitas Merek, Hand & Body Lotion Vaseline ( Studi Kasus Di Kecamatan Pringapus, Kabupaten Semarang ). Journal of Management, 2(2), 1–26. https://jurnal.unpand.ac.id/index.php/MS/article/view/519/505
Sukmadewi, Y. D. (2018). Kajian Legalitas Dan Manajemen Merek Pada UMKM Munaku Sulam Pita Semarang. Law Reform, 14(2), 275. https://doi.org/10.14710/lr.v14i2.20874
Tufekci, Z. (2018). Advertising helps fund Times journalism. 1–5. https://www.nytimes.com/2018/03/10/opinion/sunday/youtube-politics-radical.html
Wilson, R. E., Gosling, S. D., & Graham, L. T. (2012). A Review of Facebook Research in the Social Sciences. Perspectives on Psychological Science, 7(3), 203–220. https://doi.org/10.1177/1745691612442904
Wisesa, T. P. (2020). Pemanfaatan Teknologi Cetak 3 Dimensi Sebagai Upaya Pelestarian Gerabah Bentanga. IdealogyJournal, 5(1), 179–195.
Yana, D. (2014). Potensi Kerajinan Keramik Dalam Seni Tradisi Pertunjukan Indonesia. Panggung, 24(4). https://doi.org/10.26742/panggung.v24i4.131
