Reader Comments

High Performance Selling Review

by Emily Jacob (2019-01-31)

Bullets in copy don't kill, but rather create fascination and extreme curiosity in your prospect's mind if done properly. It's those usually short sentences in bold writing with a bullet next to them that you'll see in sales letters or promotions, telling you about some very interesting features and benefits of the product or service being offered. So you "fire" a couple of curiosity raising bullets to engage the enemy... err... I mean your reader (sorry, that barbaric Israeli in me gets excited when talking about these things), and then... do you fire all the rest of your intriguing bullet features?