Indonesian Creative Economy 2025: Creative Industries MSMEs Competitiveness Strategy Towards International Markets Through Soar Analysis
DOI:
https://doi.org/10.21776/ub.jiae.2023.011.01.2Keywords:
Creative Industries, Exports, SOARAbstract
Purpose
This research aims to formulate a Creative Industries Development Strategy towards the International market as an economic driver in Indonesia.
Design/methodology/approach
This paper is carried out with a qualitative approach through the SOAR method, which is a strategic planning method used to evaluate strengths, opportunities, aspirations and results in the development of creative industries in Indonesia.
Findings
The result shows that producing the start-up S-A is a strategy obtained between Strengths (strengths) and Apirations (aspirations).
Research limitations/implications The limitation of this study is the use of SOAR analysis which only focuses on evaluate strengths, opportunities, aspirations and results rather than weaknesses or threats.
Originality/value
This study analyzes the strengthening of the Creative Industry Sector Market in Facing Creative Economy 2019-2025.
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UU No 24 Tahun 2019 tentang Industri creative
Nota Kesepahaman (MoA) Baand Pariwisata and Industri creative and Kementrian Koperasi and UKM Tentang Pengembangan Koperasi and UMKM Biandg Pariwisata and Industri creative
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