Indonesian Creative Economy 2025: Creative Industries MSMEs Competitiveness Strategy Towards International Markets Through Soar Analysis
DOI:
https://doi.org/10.21776/ub.jiae.2023.011.01.2Keywords:
Creative Industries, Exports, SOARAbstract
Purpose
This research aims to formulate a Creative Industries Development Strategy towards the International market as an economic driver in Indonesia.
Design/methodology/approach
This paper is carried out with a qualitative approach through the SOAR method, which is a strategic planning method used to evaluate strengths, opportunities, aspirations and results in the development of creative industries in Indonesia.
Findings
The result shows that producing the start-up S-A is a strategy obtained between Strengths (strengths) and Apirations (aspirations).
Research limitations/implications The limitation of this study is the use of SOAR analysis which only focuses on evaluate strengths, opportunities, aspirations and results rather than weaknesses or threats.
Originality/value
This study analyzes the strengthening of the Creative Industry Sector Market in Facing Creative Economy 2019-2025.
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UU No 12 Tahun 2020 Tentang Rencana Strategis Kementrian Pariwisata and Industri creative tahun 2020-2024
UU No 24 Tahun 2019 tentang Industri creative
Nota Kesepahaman (MoA) Baand Pariwisata and Industri creative and Kementrian Koperasi and UKM Tentang Pengembangan Koperasi and UMKM Biandg Pariwisata and Industri creative
Lampiran Pidato Presiden RI Pada Siandg Tahunan MPR and Siandg Bersama DPR RI and DPD RI dalam Rangk HUT ke 75 Proklamasi Kemerdekaan RI , Jakarta 14 Aguatus 2020. https://www.bappenas.go.id/
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